26 Jun How can SSL help my online business?

An SSL (Secure Sockets Layer) certificate is a digital certificate that creates a secure link between a website and a visitor’s browser. It ensures that all data passed between the two remain private and secure. This in turn helps prevent hackers from stealing private information such as credit card numbers, names and addresses.

So what does this mean for you as a business owner and your website?

In this day and age, your customers and potential customers are more aware of keeping their personal information secure. As a business owner, it is your responsibility to do all you can to protect those customers when they are visiting your website…especially if you are selling product online or taking personal information via online forms. An SSL can do just that by encrypting the information flowing between your website and your client.

Gain customer trust!

When a user visits your website with an SSL installed, they will see the small green padlock appear next to your website address. This visual represents security and builds trust with your visitors, allowing them to feel they can safely browse your website which can lead to larger conversions and sales.

Beginning in July of this year, Google will release Chrome 68 which will mark all websites without and SSL certificate as “not secure”. If your site is marked in this way, visitors may be prompted to leave your website before they have a chance to see your wonderful services or products. View the Google Security Blog to learn more>>

In August 2014, Google announced HTTPS as a ranking signal. This means you can improve your SEO rankings in search engine by installing an SSL certificate on your website. If you don’t have SSL on your website, your website could potentially rank lower than those that do have SSL installed.

For all these reasons, an SSL certificate is extremely important for all business owners to include on their website. Contact 5A Multimedia to help implement an SSL certificate on your website.